Advertising by Vilassar de Mar City Council. The campaign was to promote awareness among the people of the responsible use of the beaches of the town. The idea has focused on deconstructing leisure and turning it into an uncomfortable and absurd element. In this way we pass the responsibility to the user and to his transforming power. The campaign is composed of posters, banners, tote bags, canvas and social networks. 
Ajuntament de Vilassar de Mar
Collage: Elena Castillo
Barcelona, 2018